What makes a product award-worthy?

About two years ago, one of our clients asked us to participate in a design competition. Our customer regularly saw these types of design awards at its competitors products and wanted to see whether they also qualified for this with products that we have developed in collaboration. The design award seals are often a sign of quality for buyers and thus gain an advantage over similar products that do not have this. So it can be a useful marketing tool.

We then started with entering in a small-scale competition in Germany called the Aluminum Profile Award. This competition revolved around innovation in aluminum profiles. We chose the guiding profile from our Portofino sun awning and won the prize. Once the ball started rolling, we started participating in more and more design awards, including the Red Dot Design Award, iF Design Award, European Product Design Award and the German Design Award.

Most design awards are a competition in which you as a company or brand submit a product that competes with other products from that year. The design competitions have an independent jury or panel that ultimately makes a selection from all applications of products that may receive the award in certain categories. The selection criteria can cover different areas, such as quality, innovation, sustainability or functionality. You don’t necessarily have to score high in all these areas. We always focus on a different area for each product with regard to the associated target group and user environment.

When submitting your product, it is important to present your design in the best possible way. Many award competitions require you to send a physical (scale) model of your product for the jury to judge. In addition, you write descriptions of your product about various competencies, highlighting the unique aspects of your design with accompanying images. Since the jury consists of industrial designers, it is not advantageous to use woolly marketing language, but to stick to professional terms with which you explain your design as well as possible.
When your product is selected for an award you will receive a certificate and sometimes your product will appear in a database, yearbook, museum or there is a gala to celebrate. For us, receiving these awards is a sign that we are on the right track as a design agency and that we can sail along on the changing waves of society, the design world and innovations in the market.

Do you have questions about this article? Please contact Els.

This article was written by Els ter Haar. Els is an industrial designer and visualizes products at Fabrique Invent.