My role is very diverse. Sometimes I have deadlines for a specific client, which can easily keep me busy all week. Other weeks, I can be more involved in other people’s projects and switch between them. Sometimes I have to do administrative tasks. Looking at my role, it’s partly working for our clients, often doing rough design work myself, but also partly working with my colleagues. I look over everyone’s shoulder to see if there are any unnoticed pitfalls and act as a sparring partner to discuss new ideas. The only fixed routine that’s part of my workday might be the fact that I’m often the first one in the office in the morning. That’s when I get up, turn on the Christmas lights, and fire up the coffee maker. If I have a moment alone, I put on classical music and can really focus for the first hour of the day.

I find the biggest challenge to be the breadth of my role. I try to stay as informed as possible about all ongoing projects, but because of the wide variety of assignments, it’s sometimes difficult to keep one thing separate from the others. That’s my focus. I know almost every project by heart, and ultimately, I have to present it to the client. Creating and maintaining an overview of all the projects is a major challenge for me.
It’s not always easy to anticipate things that happen in the workplace. The coronavirus outbreak, for example, requires taking measures because something unexpected happens. As an employer, it’s my responsibility to respond promptly. As an entrepreneur, you have to handle these kinds of situations head-on, but it does take energy.
Furthermore, I find it challenging to ensure that everyone in the office continues to enjoy their work. I invest in a team I consider important, and I want to retain them. For example, if I look at what people earn at the ministry, I can’t compete with them on salary. I have to find it elsewhere. This is reflected in the way I work, the job satisfaction, and the freedom I try to give my staff. I try to pay attention to that, although it can be difficult sometimes.

Early in my career, my work-life balance was very different than it is now, especially after I’d just taken over the business. Back then, I also worked a full eight hours on Saturdays and was there extra early on weekday mornings. I also sometimes took my laptop home in the evenings. I don’t do that anymore. We have plenty to do at Fabrique Invent, so I could work non-stop. But then you get lost in the work, and the quality doesn’t improve.
Back when we still collaborated extensively with the other branch of Fabrique, we also shared a corporate identity. The design of our business cards back then consisted of contact information on one side, with an image of your personal hero on the back. That’s when I decided to put Walt Disney on the back of my card. He created a visionary, ultimate world based on a few simple lines on paper. I appreciate that. Disney has been popular for 100 years, and almost everyone in the world knows him. Ultimately, that includes everyone around me, of course. Mike keeps me on my toes because he thinks about some things better than I do. Looking more broadly, everyone around me is on the list of people who inspire me.
Fabrique Invent & Boal Extrusion
What do you get when you combine technical precision, sustainable ambition, and creative innovation? A collaboration that has endured effortlessly for over 30 years and continues to surprise today.
The 3D printing revolution.
A deepdive into design agencies and their digital workshops.
A glimpse into the professional field.
As an alumni, Els was a guest at Saxion University of Applied Sciences to talk about our agency.